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Alternance- Digital Experience Specialist (H/F)


Sector
SEO Specialists
Contract
Apprenticeship 10 to 12 months


Job Location

Annecy (France)

Job Description

About us The world is constantly moving. The future is unpredictable. In&motion helps to encourage travel and the practice of sports by developing revolutionary airbag technologies whose aim is to reduce injuries in the event of an accident.
Since its creation in 2014, In&motion has developed a range of airbag products intended for skiers, riders and users of motorized two-wheelers. The technology is a compendium of unique expertise: artificial intelligence to develop predictive algorithms detecting falls before impact and the design and ergonomic integration of airbag modules into clothing.
Developed at the highest level with the best professional athletes (MotoGP, Ski World Cup), In&motion products are worn by more than one hundred thousand users in France and internationally.
Joining In&motion means choosing to work for a growing company driven by three major strategic assets:
- Cutting-edge technology, including predictive algorithms embedded at the heart of the solutions,
- An ingredient brand positioning allowing the technology to be deployed in multiple applications and markets;
- A unique customer experience, a real lever of differentiation.
Mission Join the In&motion Digital Factory. At In&motion, we not only develop intelligent airbags that protect bikers, skiers and horse riders around the world. We also design the entire digital experience that supports our users, our partners and our teams.
Websites, e-commerce, CMS, SEO, artificial intelligence, analytics... our Digital Factory, integrated into the Software team, imagines, develops and evolves the digital platforms that support In&motion's international growth.
To strengthen this team, we are looking for our future Alternate Digital Experience Specialist.
If you are passionate about digital, are as interested in new technologies as in user experience and if generative AI is already part of your daily life, this work-study program is made for you.
### What you will do You will join an agile team where you will collaborate daily with the Software, Digital Marketing, Product Marketing and Communication teams to design a coherent, efficient and innovative digital experience.
Design and develop our digital platforms • Participate in the creation and development of our websites (corporate site, blog, e-commerce, etc.) using modern CMS such as Strapi and Medusa.
• Structuring content, configuring collections and participating in the evolution of our digital architecture.
• Ensure the quality of the user experience on all of our platforms.
Develop an international digital experience • Produce and integrate content adapted to our different international markets.
• Use generative AI tools (ChatGPT, Claude, Gemini, etc.) to accelerate content production while guaranteeing their quality.
• Guarantee the consistency of our brand identity across all of our digital media.
Develop our visibility • Participate in the definition and implementation of our SEO strategy.
• Explore new Generative Engine Optimization (GEO) levers in order to improve the visibility of In&motion in search engines and AI assistants.
• Carry out content audits and identify optimization opportunities.
Measure and improve our performance • Define and monitor the main performance indicators (traffic, engagement, SEO, conversions, etc.).
• Build dashboards and analyze the results.
• Propose recommendations for continuous improvement in order to optimize our digital platforms.
What you will learnBy joining the Digital Factory, you will develop a complete vision of the digital experience in a technology company.
## During your work-study program, you will learn to:
• design and develop an international digital ecosystem;
• administer modern headless CMS;
• use generative artificial intelligence as a lever for value creation;
• develop an SEO and GEO strategy;
• analyze the performance of digital platforms using data;
• collaborate with developers, product experts, marketers and business teams.
You will participate in real projects and contribute directly to the digital strategy of a growing innovative company.
### Profile The profile we are looking for You are preparing for Bac+4 or Bac+5 training in management school, digital strategy, Digital Business, digital project management, digital marketing or equivalent.
You are as interested in web technologies, user experience and artificial intelligence as you are in digital strategy and value creation.
## You also recognize yourself in several of these qualities:
• you are curious and you like to discover new tools and new technologies;
• you appreciate both functional and technical subjects;
• you have initial experience or a strong appetite for CMS (Strapi, WordPress, Contentful, Medusa or equivalent);
• you are interested in SEO, analytics and new uses linked to AI;
• you are autonomous, organized and enjoy teamwork;
• you have a good level of English (B2 minimum), essential in our international environment.
Previous experience with Google Analytics, Search Console, Figma or Canva is a real asset.
Why join us? By joining In&motion, you will integrate a Digital Factory at the heart of our Software team, where new technologies, innovation and continuous improvement are part of everyday life.
You will evolve in an international environment, alongside passionate experts, and contribute to projects that have a concrete impact on the digital experience of our users.
At In&motion, we encourage experimentation, autonomy and taking initiative. Your ideas will have their place and you will quickly be able to take responsibility for projects with high added value.
The little extras • Annecy: Make sure it is compatible with your place of school!
• Start: September 2026
• Swile meal vouchers (€9 per day worked, 50% covered)
Our recruitment processIf your profile catches our attention:
• an initial discussion with the HR team (20 minutes);
• an interview with your future manager to discuss your career path, your digital projects and discover our Digital Factory.
Do you recognize yourself in this ad? So don't hesitate!
Above all, we are looking for a curious personality, passionate about digital and eager to learn.
No need for a long cover letter. On the other hand, we will be delighted to discover your portfolio, your LinkedIn profile, a website that you have designed, an SEO project, a creation on a CMS, an experiment around AI or any other project that illustrates your curiosity, your ability to learn and your interest in digital technologies.
We look forward to discovering your world and building tomorrow’s digital experiences with you!


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