Job Description
Are you creative, structured and interested in creating content that both engages people and contributes to digital growth?
Birger is looking for a content producer who wants to help build the content for a new digital brand in the construction and renovation industry.
### The role suits you who enjoy working with text, research, web publishing and digital communication. You will primarily produce content for the website, but may also contribute ideas and material for other digital channels.
The focus is on creating clear, useful and SEO-friendly content that helps people understand different types of construction and renovation projects. You'll work on everything from articles and guides to service pages, local landing pages and other content that boosts website visibility and credibility.
This is not an internship where you only observe. You get to work practically, take responsibility for your own tasks and follow how your content affects rankings, traffic and customer inquiries.
### What you will do
• Produce content for the website
• Write articles, guides, service pages and local landing pages
• Carry out research for new content areas
• Adapt content according to target group, search intent and purpose
• Work with headers, preambles, body text, metadata and prompts
• Publish and update content in the website's CMS
• Optimize texts for better visibility in Google
• Work with internal linking and content structure
• Quality assured language, tonality, facts and formatting
• Update and improve existing content
• Analyze competitors' content and identify new topics
• Contribute to editorial plans and content calendars
• Generate ideas for new articles, guides and content formats
• Use AI tools to support research, structure and content production
• Collaborate with people in SEO, web development and digital marketing
### The role is mainly text-based. Experience with image, simpler video or social media is advantageous, but not a requirement.
We are looking for you as
• Has a great interest in content, communication and digital marketing
• Has very good ability to write clearly, correctly and engagingly
• Likes to do research and familiarize yourself with new topics
• Can adapt content to different target groups and purposes
• Is structured, accurate and self-motivated
• Can take responsibility for own tasks and deliveries
• Is curious about SEO, web publishing and digital user behaviour
• Wants to develop within content marketing, web communication and organic growth
• Studying or have studied communication, media, journalism, marketing, content production or similar
Very good Swedish, both spoken and written, is a requirement for the role.
Meritorious but not a requirement
• Experience in content production or editorial work
• Experience writing articles, guides or web texts
• Experience with WordPress, Webflow or other CMS platforms
• Basic knowledge in SEO or keyword analysis
• Experience with Google Search Console, Ahrefs or Semrush
• Experience with social media or digital publishing
• Basic understanding of UX, conversion and web structure
• Experience with AI tools for research and content production
• Experience in image editing, simpler video or graphic production
• Interest in construction, renovation, housing or consumer issues
• Experience from startup, agency or entrepreneurial environments
What you get
• Hands-on experience in content production, web publishing and SEO
• Opportunity to be involved in building a content investment from scratch
• Work on a real project where the content has a clear business function
• Great personal responsibility and opportunity to influence
• Concrete articles, guides and web pages to use in your portfolio
• Ability to track how content performs in terms of rankings, traffic and conversions
• Experience combining creative content with data and search behaviors
• Close cooperation with people in SEO, development and digital marketing
• Experience relevant to future roles as content producer, content creator, web editor, SEO writer or content specialist
Why this internship matters
Good content should be more than just well written. It needs to be relevant, credible, easy to understand and tailored to what people are actually searching for.
During the internship, you will learn how to combine content production, research, SEO and user needs to create material that both helps the reader and contributes to long-term organic growth.
You will work in a project where large parts of the content are still being built. This means that you get the opportunity to influence both content, tonality, structure and which topics the business should focus on.
Your work will be published and used in practice, allowing you to build a concrete portfolio with real results.
About Birger
Birger develops and invests in digital companies and brands with clear growth potential.
We work entrepreneurially, data-driven and with a strong focus on quickly moving from idea to implementation. Our ambition is to build digital businesses that create long-term value through strong communication, relevant content, technology and smart distribution.
With us, you get to work closely with the business, take responsibility early on and be involved in building something from the ground up.
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